Articles tagged with strength coach business
What does the past 12 months look like since Underground Strength Con 2024? Well, after being in business since 2002, you're about to find out! At Underground Strength Con 2025, Zach pulls back the curtain — no BS, no fake highlight reel — just 12 raw lessons forged through real business battles, brutal training, and the kind of life experience that can't be faked. This is the talk people were still talking about on the drive home. Inside The Underground Strength Academy, you get access to this full presentation and everything else that comes with being part of a serious community - we've got content growing here since 2005. If you're ready to level up your coaching, your business, and your life — this is where that journey starts....Keep Reading
The first ever Underground Strength Con was in 2012. Between 2012 and 2024, a LOT has happened. A LOT. From D1 college coaching experiences to building businesses to losing businesses. From business relationships gone BAD to new business growth and new philosophies on training, life and business. Learn from Zach's mistakes and victories! Dig in and ENJOY!...Keep Reading
In this Video, you get the entire presentation when I spoke at Ryan Lee's Freedym Academy Seminar, the best seminar on marketing and business I had ever been to. Ever. I talk to you about how I overcome some of my biggest obstacles struggles, times that knocked me down and could have killed my business. Instead, I stood up and fought back, building a bigger, stronger, better business & most of all, a STRONG Life. Learn from these lessons and get on the path to living The STRONG Life!!...Keep Reading
The first ever Underground Strength Con was in 2012. Between 2012 and 2024, a LOT has happened. A LOT. From D1 college coaching experiences to building businesses to losing businesses. From business relationships gone BAD to new business growth and new philosophies on training, life and business. Learn from Zach's mistakes and victories! Dig in and ENJOY!...Keep Reading
In this Video series, Zach shares the video lessons from his previous business mastermind, The STRONG Life Brotherhood. Each video lesson shares powerful strategies on crafting your perfect day, the business you want according to your OWN rules plus much more. Every Coach and Man can learn from these Life and Business Strategies!...Keep Reading
In this audio, Zach answers 7 powerful questions for Strength Coaches / Fitness Trainers who want to grow their in person and online business. Topics included are: - The low hassle / high profit business model, whether you own a gym or not. - How to optimize balance between work / family / life / health and of course, business! - How I began writing and creating content and how you can and should do the same to grow your business. - How did Steven Pressfield endorse my book, IRON JOURNEYS - How can a Strength Coach grow their business as a Intrapreneur, working at another gym? - Finding your niche and growing a kick a-- business around your niche and passion Dig in and enjoy this audio!...Keep Reading
As a Strength Coach since the early 2000s and having worked in the private sector, the college and the high school sector, I have encountered and experienced some unfortunate scenarios. I never knew I would need to read books on communication, power and warfare. I had to share these with you and they apply to ALL of us because we all interact with others. The unfortunate reality is that we will all eventually have to interact with people who are conniving, sneaky and do NOT care if they hurt you. They only care about advancing themselves. Read these books and watch this video.........Keep Reading
Business QnA Time: We've got a GREAT question on how a Strength Coach can start up an online business. Zach dives deep into his experiences with growing an online business, mistakes to avoid, crucial aspects of business you should understand, resources that teach you more along with 35% discount code for any of Zach's business courses....Keep Reading
In this 20 Minute video, Zach breaks down how to take your Strength & Conditioning Business to the NEXT level by putting your content Online. It doesn't matter what BS the government pulls next. If you're always ready, you never have to "get ready". Zach breaks down how to create content that actually sells. How to sell your online content without fancy technology or complicated apps. Examples of what Zach and other highly successful Strength Coach Entrepreneurs have done to become experts and impact an audience that is WORLD WIDE rather than being limited to the people in your local area. During these crazy and uncertain times, you MUST have an online business if you want to THRIVE. Forget about "surviving during tough times". You want to THRIVE at ALL times. This is how. Watch the Video. No Serious Strength Coach should go without........Keep Reading
Who ever would have thought that gyms of all types would be forced into lockdown for a minimum of 10 weeks, MANY are still closed 12 weeks later. How do you avoid going out of business? How do you keep the financials working? How do you train athletes? Running a gym of any type requires serious business knowledge. You need agility: financial agility, mental agility and business acumen to keep growing in these crazy and unstable times. This video shows how we did it and the article explains what you must keep on doing. Failure is NOT an option!...Keep Reading
Take a tour of THE Underground Strength Gym as Zach details the equipment in the gym, what equipment you need vs don't need, organizing your gym for maximum effectiveness, business tips, business mistakes, marketing your gym, the importance of location, investing in equipment and much more! Members should post business questions to the forum so Zach can create an audio or video answering your questions!...Keep Reading
10.5 hours of Video footage giving you access to everything you need to begin your journey towards becoming a (CUSC) Certified Underground Strength Coach. In this Video you'll see everything inside The Online USC Course and how to take action to help you build the Strength & Conditioning Business you've always wanted....Keep Reading
I'm pulling out some footage that was either never released or only for a limited time. In this video, Jason C Brown speaks at the first ever Underground Strength Conference and openly shares the ups and downs of his path / evolution as a Coach, Gym Owner, Martial Artist, Entrepreneur and Family Man. I called this presentation "The Pathfinder" because of how openly Jason shares his experiences. This is a powerful, must see video!...Keep Reading
The June 2018 Podcast & Workout of the Month takes you into the training you need to follow to keep on dominating in the Gym AND in Life! The Podcast answers your questions on Business, Training for BJJ, Calisthenics Strength, Neck Training, Good Mornings & organizing a home gym with limited space. You'll see exactly how we train at The Underground Strength Gym and the modifications I make for our athletes vs adults. The time is NOW. Get after it and dig in........Keep Reading
In this QnA, 90% of the questions that came in were predominantly business questions on the gym business, marketing your gym, paying coaches, and overall the structure of how I run things at The Underground Strength Gym. I also discuss the difference in training adults vs competitive athletes and why I am no longer a CrossFit affiliate. Dig in and enjoy........Keep Reading
In this Video, Zach answers a new gym owners questions on how he trains athletes, how he organizes The Underground Strength schedule, membership prices, blending adults with athletes and more business / training questions. Zach also answers program design questions, how he uses software to manage the business AND training side of the gym plus much more....Keep Reading
Every Month we'll be doing a QnA. Ask me your Questions and I will answer for you! In this Ask Zach episode, I discuss the 3 Best Exercises I would do if ALL I could do are these 3 exercises, I discuss Family & Training Balance and dig into critical Strength Coach Business Tips to keep you on track towards greater success and less stress / time wasting BS. Dig in and enjoy this Ask Zach Monthly Audio!...Keep Reading
During this 45 minute video I walk you through the changes I have seen and experienced as a Strength Coach & Business Owner going all the way back to 2002. How has the business changed, how marketing has changed, how people have changed and how you need to think and run a business in today's day and age to be successful. I also give you a tour of 1 of my location and answer questions regarding succeeding in a variety of ways as a Strength Coach and Warehouse Gym Owner....Keep Reading
Almost 30 minutes of Zach discussing what it TRULY takes to succeed as a strength coach. As Jack Nicholson said, "You can't handle the truth!" This may OR may not be the exception for you. Prepare for some serious in your face truth and honesty. This audio gets raw and unedited so sensitive people should not listen. Those who want to hear the truth and then take that truth to inspire yourself to go next level, this is your opportunity. Give a Listen!...Keep Reading
22 minutes of uncut, uncensored footage of Zach taking a group of Coaches through a Bodyweight Only seminar using various plyometric movements, animal movements, partner bodyweight exercises, and much, much more. Take this info and put together your own personal bodyweight workouts or if you're a Coach, use it with your athletes! NO equipment necessary!...Keep Reading